3 ways we can celebrate Earth Day in our communities

Earth Day is about more than just celebrating our great planet. This upcoming holiday is the perfect opportunity to make where we live, work and play a better place for generations to come.   

While Earth Day is relatively new—celebrated for the first time in 1970 to remember and raise awareness about the environmental devastation from a California oil spill the year before—it’s now a global phenomenon. Every year, millions of people from across the globe come together to advocate for a cleaner, greener planet. Here’s how real estate professionals like us can join the party. 

Take part in a community clean-up. Even if there’s no Earth Day event where you live and work, you can apply this advice to any day of the year. After all, every day should be Earth Day. If you don’t see a clean-up day on your community’s calendar, why not step up and plan one? It could be great for strengthening your brand and showing how much you care. Not only does this help beautify the area, but it also fosters a sense of pride and camaraderie among participants. Remember, your actions can directly contribute to a cleaner, greener environment. Other similar events that help celebrate the Earth include tree planting projects, environmental education programs and supporting area conservation organizations.

Share your eco-friendly practices. This holiday is all about celebrating conservation. As real estate professionals, we have a unique opportunity to lead by example and promote sustainable practices. Join in on the fun and highlight how your business practices not only make things easier for your customers and partners but also help the environment by reducing energy consumption, minimizing waste or reducing your carbon footprint. It doesn’t have to be something obvious, either. How much paper do you save when your clients can review documents digitally? One example in our world is the promotion of the use of Remote Online Notarization (RON) for closings versus the traditional paper route. Why? It would save trees from printing and measurably cut down on vehicle emissions, too, according to this 2022 study.

Spotlight your favorite spot in nature or outdoor hobby. Our teams live and work in some of the most naturally beautiful places in the country, and we all appreciate it as much as we can. Share your love for these places and activities. Ask your favorite branch associates what they love to do, and you’re sure to get a myriad of answers that include hiking, camping, biking, traveling, skiing etc. Plus, many of our communities are well renowned as outdoor paradises for visitors and residents alike. Showcase your local expertise by spotlighting a hidden gem or community earth-friendly organization you love on social media. By sharing these experiences, we can inspire others to appreciate and protect our natural resources as well.     

Are you or your clients looking for more ways to help celebrate the Earth – on April 22 – and beyond? Check out this blog full of tips on making any home more sustainable with just a little effort. We love making our communities a better place to live with you. Reach out to us anytime!

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