12/12/23

4 social media trends to know for 2024

The end of the year is always a busy – and exciting – time. But even with all the hustle and bustle, it’s important to find time to look ahead toward next year. 

We love using this space to share marketing tips and social media advice, so we thought this was a perfect time to talk about the trends social media marketers have their eyes on for 2024. No matter how much expertise you and your team have, these observations can apply to everyone.

People want to see faces – especially yours. This isn’t new information, but it’s certainly worth hammering home. One of the missions of social media is to be social, which is why content should be personalized and unique to you and your team. Even if you decide against putting a lot of your own photos out there, use stock images of people – or hands – when applicable.    

Hashtags are so last year. It’s not just because Twitter is something called “X” now either. Just a few years ago, hashtags were vital so that your posts could be searchable on social media platforms. However, these days, written content is scanned for keywords and hashtags are no longer essential for a post to be found. That being said, if you have tags people know your content by, keep using them. They can still help you stand out from a brand standpoint; you just don’t need an entire string of them. #advice

Make your written content shorter, but your videos longer. Long story short, lengthy videos may become next year’s hottest social media trend if you listen to some of the experts out there. We’ve focused much of our video advice on creating short clips, but once people figure out they can rely on you for engaging and informative information, they’ll watch to the end. On the flip side, the importance of the written word – at least on social – continues to diminish. Be as concise as possible with your captions and say anything you want people to remember with a graphic or video clip.    

LinkedIn remains the place to conduct B2B marketing. As much as we preach about real estate being a direct-to-consumer service, much of our business is based on the relationships we’ve built with other real estate professionals, and LinkedIn has become the place to position yourself as a thought leader, share knowledge, and keep networks strong. The platform knows it too. Over the last couple of years, LinkedIn rolled out content creator badges for individual accounts so they can be followed publicly, and made it even easier to add carousel posts, which do very well engagement-wise.        

We have two more favors to ask you while it’s still 2023. Make sure you’re following your local branch on your favorite social media platforms and continue to keep us in mind for your residential and commercial transactions! We can’t wait to see what next year has in store for us all – both in the digital space, and in the real world. 

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