Real Estate Tip of the Week: Improving Your Website

If you have your own real estate blog or website, then you understand all of the hard work that goes into it. Not only that, but you also understand how essential it is to continue to update and modify your website to reach new audiences and engage potential clients.

But where do you even begin when it comes to improving your site? We’ve got a couple of quick tips to help you get up and running.

Local Keywords

You have your platform, ideas, and audience you want to reach – how do you make your website a top contender? Make sure you’re using local keywords.

Local keywords will help your SEO strategy, and your website will rank higher with Google if used properly (pst! We have an article on SEO, here). Make sure your website is utilizing the keywords your local audience would be using to search for their home.

For example, if you’re a real estate agent in Boise, Idaho, your local keywords might look something like:

  • Boise real estate
  • Boise homes for sale
  • Boise real estate agent
  • Boise real estate listings

These phrases should be utilized on pages throughout your site to help drive more audiences to your blog.


Potential clients will almost always search for testimonials and reviews of your business before ultimately deciding to work with you – so be the one to highlight reviews on your page!

These could include written testimonials or video interviews! Each time you close with a client, be sure to use your marketing strategy to remind them about leaving a review for you.

Active Page

You have the site, you have the blog – so make sure you keep it running! Consumers can quickly tell if a website has lost its spark; keep your site up-to-date by blogging regularly.


Your website needs to also be accessible through different platforms. 89% of new home shoppers use a phone to search during the home buying process. That’s a lot of people…so you’ll want to make sure your website can format correctly to their screen.

For more real estate tips and tricks, stop by Alliance’s Blog.

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