06/17
Real Estate Tip of the Week: How to Implement Voice Search
While we all know keywords are pivotal to help your real estate website track well on Google, it might be surprising to learn about voice searches.
With smartphones, any consumer can ask their phone a question by voice instead of typing it in. ComScore has predicted that by 2020, 50% of all searches will be via voice and 30% of searches will take place without a screen.
That’s some news.
So it’s important that you tweak your blog to work within these lines – because, after all, we don’t talk the same way as we type.
Example:
Voice search: How old is Tom Cruise?
Text search: Tom Cruise age
You’ll want to organize your website and blog posts to fit voice search as well as text search – but how?
Google’s Answer Featured Snippet
Incorporate question keyword phrases into your blog writing and website copy. Think mostly about common questions being asked in your field – “How to save for a down payment,” or “how to find a real estate agent” – and tailor your content to those questions using those specific keywords.
Putting this in place will greatly help with ranking for Google’s answer featured snippet. Voice assistants can easily pull from these to answer questions – but you’ll want to write answers that are concise and straight-to-the-point.
Your titles for these blog posts should also include keywords like “how,” “what,” and “where” so Google understands that you’re answering a question.
Get Local
With 39% of voice search queries about local business information, implementing more of your SEO voice search recognition will be key.
Make sure that your business page is current and has the correct address and contact information listed.
Stay Informed
Voice searches, while still very prevalent, are still in the works when it comes to SEO and Google rankings. As voice rankings continue to progress, monitor any new information published – Google Analytics is a great way to stay informed; it breaks down how your audience is using their mobile devices, which can show you how you need to invest when updating your SEO.