Real Estate Tip of the Week: Connecting with Millennials

Millennials are stepping up to play – play what you ask?

The home-buying game.

With 45% of millennials accounting for mortgages in comparison to 37% of Gen Xers and 17% of Baby Boomers, it’s safe to say that the millennial generational group are the next biggest powerhouse when it comes to purchasing homes.

So what can you do, as a real estate agent, to connect with these buyers?


The scary word for some – “technology” is going to be the go-to towards reaching out and connecting with this generational group. With an average of checking their phone 45 times a day, it’s critical as an agent to make sure you’re available through other platforms, like text messaging or instant messaging. Implementing Facebook, Instagram, Twitter, or Snapchat, are also great ways to stay close to potential millennial homebuyers.


This age group takes commentary on a product or company seriously – 50% of millennials trust reviews more than any other type of advertising. After your transaction, ask if your clients can write a quick review about you on your social media platforms, or think about creating short testimonial videos that you can post to your site!


The more resourceful you present yourself, the better. Millennials, for the most part, want to be involved and informed on each step of the process (blame paranoia with student loans, maybe?) – creating educational videos about the real estate market, or writing articles about the neighborhood your listing is in, will show potential clients that you’re valuable, know your stuff, and are willing to share your knowledge.

Millennials are nothing to be scared of – they’re eager to jump into homeownership and want your help. Show them what you have to offer!

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